Crisis Comms Case Study: Walmart

What To Say (And Do) After A Storm

Thousands of your employees and customers are impacted by major hurricanes, along with your own operations: how would you handle it? We sat down with Walmart’s Director of Sustainability Communications Aman Singh to glean lessons from its resilience-focused approach.

Your business will have to respond to a major disaster — it’s a matter of when, not if. As the US reels from its second major hurricane in less than two weeks, it's increasingly clear that communicating around a crisis is a crucial facet of modern business. 

By planning ahead and mindfully acknowledging the reality of a situation, you can both build trust and change market direction by focusing recovery efforts on investments in future resilience. As with any storm, some are more prepared to do this than others.  

Aman Singh, director of sustainability communications at Walmart, spoke to us in an interview about the ways Walmart works to respond to a major storm. Its approach to preparing for a future filled with disasters provides valuable best practices companies of any size can adopt.