Humanity needs new ways to talk about the climate crisis.

This newsletter is for executives, founders, professionals, and investors who believe in the potential of business to address the climate and ecological crises we face.

What to expect

We focus on the power of storytelling to change beliefs and behaviors, get shit done, succeed in business, and impact the world.

We cover an array of communications and applied psychology topics, with hot takes, case studies, expert insights, and action steps you can use to advance your business AND sustainability goals.

Why it matters

Climate change and biodiversity loss are threatening our ability to function as a society — and they’re terrible for business.

But to date, champions of a better world — in business, politics, and society — have struggled to get their message across. Big oil has owned the narrative far too long.

The reality is that our fossil-fuel economic system is not financially, socially, or environmentally sustainable. So, it WILL change one way or another.

The question is: will it change because we waited for the effects to get so bad that we can no longer adapt, and things just fall apart?

Or will it be because we took creative, collectively beneficial action to change how we do things… so we can have a good life now, and also give that possibility to the children of today and tomorrow?

The answer sits in the stories we tell and how successfully we get them across.

We can have a world where humans thrive while protecting the natural ecosystems in which we live. In fact, it’s the only world in which humans can thrive.

We’re here to help you shift the narrative and call in a better future.

How often we publish

Twice a month

Who we are

David Kirshbaum

David is founder and chief strategist of Vital Message, a communications firm dedicated to helping sustainability-focused leaders and organizations amplify their impact.

He has forged a career shaping communication and growth strategies for innovative companies across various industries. He specializes in aligning novel value propositions with target markets to fuel growth. He is a climate tech startup advisor with Greentown Labs, and his TEDx Countdown talk “Sustainability Surge” has won widespread praise for spreading the story of the climate solutions movement to new audiences.

Kate Bubacz

Kate is an award-winning journalist and communications strategist. She has spent her career translating complex topics into tangible visuals and storylines that connect audiences with issues in a powerful way.

Her work has been widely recognized for its impact, including recognition by the Covering Climate Now Journalism awards, the Overseas Press Club, the National Press Photographers Association, the Society of Publication Designers, and American Photography. She currently works at The Wall Street Journal.